Formal Diabetes Patient Education Sessions
Diabetes Outlook® Builds Brand Engagement
Diabetes patients who are experiencing poor glucose control are frequently referred for 1-to-1 diabetes education, where they receive counseling about new medications, glucose monitoring and dietary change.
The Diabetes Outlook Patient Education Program integrates brand communications within these care discussions.
Diabetes Outlook Intercepts Patients In An Influential & Educational Context
Addressing a Range of Important Health Issues
Diabetes education sessions are typically composed of hour long sessions led by an HCP who provides personalized recommendations for the patient. It’s an effective touch-point for marketers to deliver brand messaging at a time when patients & HCPs are working to improve diabetes management for better outcomes.


The Program
Diabetes Outlook is a cooperative marketing program distributed by HCPs to diabetes patients who are undertaking education through 500+ participating physician offices and diabetes educators. Since 2003, the program has delivered measurable gains in building brand awareness, HCP/patient discussions and patient action.
Customized professional program options are also available to reach targeted physicians at scale.
Circulation

100,000 Patients
Enrolled in Diabetes Education

Delivery Timing
Spring & Fall Distributions
Marketing Element Delivery
Brand materials are hand-delivered to patients by their HCP in a Patient Pack gift bag format. Distribution occurs precisely when patients are learning about diabetes self-care, and is then followed by continued messaging through a digital education series. Sponsorship is on a category / drug class exclusive basis.
Brand literature delivery to build interest
Print advertising in Patient Education Guide
Topic sponsorship in continuing
e-Learning Series

Follow-up research to measure ROI
Professional communications to educate the HCP

Diabetes Patient Activation
Test & Learn Options
- Hand-delivery of your brand literature by HCPs
- Patient quantities to match your goals
- Digital advertising
- ROI tracking research included
HCP Feedback
“We have been fortunate to work with you for the past 3 or 4 years. Receiving these gift bags have been excellent in helping us educate our patients with diabetes. We are able to go through the information, coupons and goodies and discuss how these things might help with their control, and/or gain better quality of life. And isn’t that what we all hope to have? Sometimes, these gift bags are what gets the conversations going. I am a CDE in a hospital dealing with inpatients. The gift bag program opens doors so that a conversation can begin, and then maybe a relationship built. These offerings have helped multiple individuals to look at their situation differently or to find a product that could help.”
“The gift bags are being used in our DM Education Classes as well as during one-on-one education. The patients have been so happy to receive them, to reinforce what they are learning by having the information booklets, to saving with the coupons, to the samples. They are just a wonderful addition to teaching our patients better ways to manage their diabetes. We are so thankful to have this gift to share with them. Thank you!”
“We offer these packages to every patient that comes in with a DM type I or II diagnosis. They are so pleased to feel cared for and are eager to see all the samples and educational information. Many times, they comment on how it makes them feel like we care about their well-being and I feel it gives them a boost in the direction to take their health and maintenance into their own hands.”
“By giving patients nuggets of information over time, they feel less overwhelmed… it’s useful to newly diagnosed patients, and patients who have attended education sessions in the past but now need to be more aware of their numbers, food intake, etc.”
Request Information
If you’d like to receive information on the Diabetes Outlook Program please contact us.
The Dialogue Company, Inc.
Pennington, NJ 08534
(609) 737-1110
