Audience Demographics
The following information is based on a sample size of 340 patients who responded to a Cardiac Directions follow-up survey completed in September 2023. More details are available upon request.
Source: Dialogue/Signature Research – Study 123386
Cardiac Directions Engages Patients During Discussions With Their HCP
Marketing Element Delivery
Brand materials are hand-delivered to patients by their HCP in a Patient Pack gift bag format. Distribution to patients occurs precisely when they are learning about modifying risk factors and being prescribed new medications to improve their long term health. Sponsorship is on a category / drug class exclusive basis. Program components are available individually or as a comprehensive package:
Print advertising in Patient Education Guide
Brand literature delivery to build interest
Follow-up research to measure ROI
Professional communications to educate the HCP
Patient Activation Campaigns
- Delivery of brand-supplied marketing materials
- Print advertising in Patient Education Guide
- ROI tracking research with test & control design
- Cost effective due to multi-sponsor format
- Category / drug class exclusivity
Request Information
If you’d like to receive information on the Cardiac Directions Program please contact us.
The Dialogue Company, Inc.
Pennington, NJ 08534
(609) 737-1110