Intercept Patients After a CV Diagnosis or Event
Cardiac Directions® Helps Build Brand Interest
Delivery of marketing materials in hospital cardiac rehabilitation centers and CCUs offers a highly relevant time frame and context to influence patients while they are being counseled about improving their heart & circulatory health.
Cardiac Directions Engages Patients During Discussions With Their HCP
The Program
Cardiac Directions is a cooperative marketing program that’s distributed by HCPs to cardiovascular patients who are dealing with a recent diagnosis and/or recovery from a cardiac event, reaching them through hospital-based cardiac care units, cardiac rehabilitation programs and cardiologist offices. The program has delivered measurable gains in building brand interest, HCP/patient discussions and patient action for over 30 years.
Circulation
Patients Reached
60,000 cardiovascular patients annually
Delivery Timing
February – December 2025
Preferred Learning Methods
Older patients prefer to receive health condition and product information in physical form, directly from their HCP rather than via digital media. These findings were compiled among cardiac patients age 55+.
Marketing Element Delivery
Educational and brand materials contained inside Cardiac Directions Patient Packs are hand-delivered to patients by their HCP. Distribution occurs precisely when patients are learning about modifying risk factors and being prescribed new medications to improve their long term health. Sponsorship is on a category/drug class exclusive basis.
Print advertising in Patient Education Guide
Brand literature delivery to build interest
Follow-up research to measure ROI
Professional communications to educate the HCP
2025 Patient Education Guide
The Cardiac Directions Patient Education Guide is a digest-sized annual publication contained inside 60k Patient Pack gift bags, hand-delivered by HCPs. The Guide offers easy-to-understand information on steps the patient can take to improve their cardiac health:
- Reducing risk of heart disease
- Blood pressure & cholesterol control
- Taking medications
- Recommended dietary modifications
- Becoming more physically active
Cardiac Patient Activation
• Point of care marketing delivery.• Print advertising in Patient Guide.
• Tracking research for brand insights.
• Cost effective multi-sponsor format.
• Category / drug class exclusive.
HCP Feedback
“Our cardiac patients are extremely appreciative of the Cardiac Directions materials. We hand the kits out after their first educational session when we go over their heart healthy goals with them. Thank you for providing this service to our patients!”
“We hand out the kits to new patients entering Cardiac Rehab. The information provided in the kit is very useful and the patients really like them. The educational information is great, and I particularly like information that provides a push toward risk modification (this just reinforces what we are trying to teach them anyway). Thanks for providing this program for our patients.”
“Our new patients all receive the Cardiac Directions gift bags. We get really good feedback from them about the products and coupons. The Cardiac Directions patient guide is great. Thank you for making this accessible to us.”
“We GREATLY appreciate your gift kits. Our patients love getting the samples and coupons; and the staff loves using the Cardiac Directions booklets during our education segment of their initial visit. Every patient receives the gift bag on day 1 of Cardiac Rehab Phase II. We love this educational tool!”
Request Information
If you’d like to receive information on the Cardiac Directions Program please contact us.
The Dialogue Company, Inc.
Pennington, NJ 08534
(609) 737-1110